WHAT WE DO

Charmed I’m Sure is a global, multi-award-winning music supervision, rights licensing and international music consultancy. We set the tone for advertising campaigns, film, TV, experiential, games, branded content, podcasts and live events across Australia, New Zealand, Asia, the U.S. and the U.K.

We focus on five core service areas – Music Supervision & Rights Licensing, Talent & Brand Partnerships, Music Festival Partnerships, Podcast Sponsorship & Talent Booking, and Live Event Cost & Viability Analysis – combining deep creative instincts with the commercial, political and legal care that big projects demand.

MUSIC SUPERVISION & RIGHTS LICENSING

End-to-end music supervision for advertising, film, TV, games and digital.
Creative music searches & shortlists · Rights checks & clearance across labels & publishers · Confidential outreach to artists, managers & rightsholders · Fee & term negotiation (usage, media, term, territories) · Contracting support & deal memos · Delivery of final masters, stems & cue sheets

TALENT & BRAND PARTNERSHIPS

Connecting artists and creators with brands in ways that feel natural and commercially sane. Identifying the right talent for campaigns, content & events · Structuring ambassador, endorsement & social/podcast/content deals · Negotiating usage, deliverables, timelines & approvals · Building long-term talent platforms, & one-off partnerships · Working alongside your creative, social and PR teams

MUSIC FESTIVAL PARTNERSHIPS

Helping festivals and promoters attract, structure and secure brand partnerships.
Sponsorship strategy, category mapping & pricing · Partner packages across stages, content and on-ground experiences · Outreach to brand and agency decision-makers · Negotiating multi-year, multi-touchpoint partnerships · Support across contracting, deliverables, measurement & renewals

PODCAST SPONSORSHIP & TALENT BOOKING

Securing brands & talent for some of Australia's most successful podcasts & creators.
Brand–podcast matchmaking sponsor acquisition and strategy. Sourcing and booking hosts, guests and ambassadors for shows and live recordings. Designing integrations, reads, segments and branded moments that don’t feel forced. Negotiating fees, usage and rights with talent, labels, publishers and networks. Co-ordinating with producers, networks and media agencies so everything runs smoothly

LIVE EVENT COST & VIABILITY ANALYSIS

Early-stage financial modelling for major tours and one-off live events.
Preliminary COGS and show economics (artist fees, production, venue) · Ticketing & pricing scenarios across tiers and capacities · Sponsor, hospitality & ancillary revenue modelling · Sensitivity analysis on demand, pricing & margin · Clear, pragmatic go / no-go recommendations for internal teams