Brief: San Francisco based Allbirds Shoes, home of 'The Worlds's Most Comfortable Shoes' wanted to prove to the Australian market that they're serious about comfort for the launch of their new range.
Solution: We recruited Australian crooner and pop legend Lakyn to plan and run his own tour of his home town, the city of Melbourne. Over two afternoon & nights, Lakyn took 2 groups of 12 through some of his favourite stores, bars, cafes, restaurants and sights in Melbourne; all captured on camera.
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I get up to some wild stuff but I never thought I’d have “Tour Guide” under my belt. My grandkids gon’ be confused as hell, “so what did you actually do pops?” Well.. I was living my children, living my best life. Thanks @allbirds for making this happen and thanks to everyone who got tickets and followed me around Melbourne!!
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